SHOPIFY · CRO · PERFORMANCE SPECIALIST

Shopify Development & Store Audit.

Combining a Master's in Data Science with advanced Shopify customisation to deliver fast, accessible, and high-performing online stores.

optimise-store.js
const developer = {
  name: 'Jyoti Ahluwalia',
  experience: '7+ Years',
  speciality: ['Shopify', 'Audits', 'CRO'],
  performanceScore: 95,
  maintenanceReady: true,
};

function optimiseStore(store) {
  return store.audit().boostSpeed().increaseConversions();
}
7+
Years engineering storefronts
A to B
Lighthouse performance score
8
Global retail brands scaled
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Brands I've engineered & optimised
01 SKILLS & TOOLS

The core stack behind fast, resilient storefronts.

01 / Languages & Styling
HTML5 CSS3 / SCSS JavaScript Liquid jQuery Tailwind CSS Bootstrap
02 / E-Commerce & CMS
Shopify / Plus Magento WordPress Matrixify Storefront API
03 / Optimisation & Audits
Technical Site Audits Core Web Vitals Lighthouse / GTmetrix Hotjar Google Analytics 4 Quantum Metric
04 / Tools & Workflows
Figma / Photoshop Jira / Notion / Monday Klaviyo / Yotpo / Loox Zoho CRM WCAG Accessibility
02 MY EXPERTISE

Tailored technical solutions, engineered to scale.

01

Technical Website Audit

In-depth diagnostics of site architecture, Core Web Vitals, third-party app scripts, DOM complexity, and drop-off points to create actionable technical roadmaps.

02

Custom Shopify Development

Bespoke Liquid theme features, app-free product options via custom metafields, high-converting dynamic carts, and custom checkout flows.

03

Website Maintenance & Retainers

Ongoing technical support, bug fixing, script cleanup, security upgrades, new campaign page rollouts, and catalog updates.

04

CRO & Performance Optimisation

A/B testing implementation (Hotjar, Quantum Metric, Google Optimize), refactoring render-blocking assets, and optimising conversion funnels.

03 MY PROCESS

From technical audit to
deployment & maintenance.

01
Audit & Analytics
Reviewing Lighthouse performance, drop-off points, and UX bottlenecks prior to writing code.
02
Clean Code Build
Developing clean, semantic HTML5, SCSS, JavaScript, and Liquid without unnecessary app bloat.
03
UAT & Speed QA
Testing checkout funnels, mobile responsiveness, and cross-browser consistency before release.
04
Launch & Maintenance
Deploying releases smoothly and maintaining performance through ongoing monitoring and retainers.
04 WHY ME

Data-science rigor meets
7+ years of front-end craft.

01

M.Sc. Data Science + Computer Engineering

I build storefront features using quantitative data analytics (GA4, Clarity) to directly elevate conversion performance.

02

7+ Years Scaling Retail Brands

Proven track record building features, landing pages, and regional rollouts across the UK, EMEA, and Asian e-commerce markets.

03

App-Free Native Solutions

Expertise in building features natively in JavaScript and Liquid, reducing third-party app subscriptions while keeping speed optimal.

06 CLIENT TESTIMONIALS

Trusted by founders and
e-commerce leaders.

Jyoti is not just an efficient web developer but a true partner for our business in every sense. Her strong sense of ownership and commitment to excellence truly sets her apart.

She goes beyond the call of duty, proactively solving problems and suggesting improvements that we hadn’t even thought of. Her responsiveness and attention to detail ensure that every aspect of the project is executed flawlessly and on time. Highly recommend working with Jyoti!

BD
Barkhaa B Das
Founder, grrendigo.com

Jyoti is a highly skilled and dedicated web developer who has been instrumental in shaping Suspire’s online presence. She is detail-oriented, efficient, and always proactive in finding solutions to enhance our platform’s functionality and user experience.

Beyond her technical expertise, Jyoti is very easy to communicate with she always ensures smooth execution of projects. Her commitment to delivering quality work on time makes her an invaluable asset.

SJ
Swayam Joshi
Founder, suspire.in

I had the privilege of working with Jyoti, Urban Monkey’s first in-house web developer, and she quickly became an essential part of our team. Beyond just web development, she took ownership of multiple aspects of our website, ensuring smooth operations, optimisations, and improvements across the board.

Jyoti is incredibly organised, diligent, and always approached challenges with a solution-driven mindset. Her ability to manage multiple responsibilities while maintaining a high standard of work made her a critical part of our growth during her time with us. Any company that has Jyoti on their team is gaining a dedicated, reliable, and skilled professional who truly takes ownership of her work. Wishing her all the success in her future endeavors!

YG
Yash Gangawal
Founder, urbanmonkey.com

I have had the pleasure of working with Jyoti, and she has truly been an invaluable asset to our business. While building our Shopify store, I prefer to handle much of the management and problem-solving independently. However, as I am not a developer, having Jyoti's expertise at hand has been a game-changer. What sets Jyoti apart is not only her technical skills but also her ability to communicate complex solutions in a clear and patient manner.

She ensures we understand the processes behind her work, empowering us to make informed decisions moving forward. Her responsiveness, professionalism, and willingness to go the extra mile have made her an absolute pleasure to collaborate with. I wholeheartedly recommend Jyoti to anyone seeking a skilled, reliable, and dedicated professional. She is truly exceptional in her field.

SM
Sanskruti Mehta
Founder, inoxjewelry.in
07 GLOBAL EXPERIENCE

E-commerce engineered for international markets.

01 / REGION

United Kingdom & EMEA

  • regional websites
  • EMEA checkout UX & release deployments
  • WCAG accessibility compliance & audits
02 / REGION

India & Asia-Pacific

  • UrbanMonkey, OurBetterPlanet
  • High-volume fashion & lifestyle storefronts
  • Custom seasonal promotional builds
03 / REGION

International Brands

  • Luxury rug, pens & fashion brands
  • Custom third-party API integrations
  • Multi-currency storefront setups
08 CONTACT

Let's build a
faster store.

LET'S TALK

Auditing an existing storefront, planning a custom Shopify build, or need a maintenance retainer? Send a note and I'll reply within 48 hours.

linkedin.com/in/jyotiahluwalia1